Ways to Increase Your Brand’s Presence on Instagram

Every business should be on Instagram. See, the numbers on this platform as crazy! With as many as 1 billion monthly active users, you have the opportunity to take your brand to the next level. But, you aren’t the only one who has noticed the numbers. In fact, for you to make your mark on Instagram, you have to do more than posting cute photos. These tidbits will set you on the right path.

Get the Followers

Now, this is a no-brainer, right? Sure, until you discover how hard it is to grow an Instagram following. Yes, you can follow other users in the hope that they’ll follow you back but that’s not enough. However, you can get the numbers on your side by buying followers. Consider setting some money aside to grow your following. And, as Fred Harrington explains, purchasing real Instagram followers comes with a host of benefits. At the very least, it helps trigger an organic growth.

Be Mindful of Your Hashtags

As a rule of thumb, you must engage with your audience if you want to grow your following. In essence, this means that you should post exciting content that will start a conversation among your followers – and this is where hashtags come in handy. Be sure to hashtag your photos and posts. That way, people will find your content with relative ease. Make sure that your hashtags are as relevant as possible. By extension, this implies that your hashtags should do more than describe your brand. People should be searching them on Instagram too.

Use Filters

Of course, targeted hashtags aren’t the only thing you should be focusing on. Your followers are likely to respond to some filters more than others. Some of the most popular filters on Instagram include Lark, Amaro, and Juno. The idea is to get as much interaction as possible with your content.

The Bottom Line

Indeed, these aren’t the only ways you can use to boost your brand’s presence on Instagram. They are, however, some of the most efficient. On top of the suggestions made above, you should post at the right time. Know when your target audience is likely to be online and post at that time. Also, don’t spam your account with content now and then. The last thing that you want is to turn off your audience by posting every five minutes. Twice or thrice a day is enough.

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