Making it in the world of web designers is far more difficult nowadays, especially since there are plenty of online tutorials teaching you everything you need to know about basic programming and graphic design so that you can start your own business. Sure, there are also plenty of companies offering professional web design in Toronto, so that all those requiring branding for their businesses could always appeal to the best in the field. Nevertheless, if you are looking to improve your personal skills in terms of web designing, here are some tips that might come in handy:
- Avoid Flash. There is still an ongoing dispute between Adobe and Apple, determining Flash to become less popular among web developers. This Internet standard is slowly coming to an end, so that more and more designers now opt for HTML5 in return. Moreover, it is user friendly and can now run on a multitude of mobile terminals without requiring further plug-ins, which make it even more popular among users and developers worldwide.
- Design every page as if it was your home one. Most website developers have the tendency of creating less interesting pages for secondary pages and only focus on the primary or home page. They also start with the premise that all users land to their web pages after passing the home page, which is not entirely true. Thus, in order to keep your visitors’ interest and ensure a user friendly experience navigating, try adjusting your other web pages to the standards of your home page. This means you should always have a navigation bar menu on top or on the left, and keep all of your information relevant, no matter the number of the web page.
- Ditch those social media icons. You spent so much effort into having people landing on your website that now you want them gone? Think twice before opulently display those social media icons on all of your web contents. Instead, place them in a corner that is not so visible. This will give your users more time to browse through your web page, learn more about the products or services you provide, and avoid losing them immediately when they see the Facebook or Twitter icons. Social media platforms should be the ones redirecting to your website, and not the other way around.
- Color scheme is crucial. Visually, your web page should look flawless in order to ensure easy access to your web content and have people revisiting your website as soon as possible. This also implies the usage of a clean color scheme that delivers the desired message, without overcrowding the content, or making it harder to read. If you are not sure which color scheme to adopt, try obtaining your information from nature. Earth tones or natural shades of green and blue represent the ultimate color standardization on web pages and will never fail you. Avoid using bright colors such as red or orange on text, and simply focus on more natural shades.